SEO is Going Local
Although as the years go by, the Internet becomes larger and larger and attracts more users, this year, SEO trends are taking it back to the basics. With the most popular search engines being Google, Yahoo, Bing and so on, people tend to forget about the local sites. Lesser popular sites and search engines that are native to certain areas only tend to be disregarded because their traffic rate is much less than that of the bigger names. However, by ranking high among the local listings, you can improve your overall SEO success rate.
This year, Google especially has been taking elements from local listings and incorporating them in their main search results. If you have a high listing on your local search engines and master your SEO strategies there, you can take that fame and carry it over to the larger and more popularly used sites. Since there are less people and businesses competing on the local sites, it will be much easier and much faster to improve your ranking there.
Make sure that your business can be found on sites like Yellow Pages, Yelp and Citysearch and investigate what those sites look for in particular when they rank pages. Figure out whether they focus more on content or on links and structure your page accordingly. Keep your site updated constantly with new content and make sure you are researching your competitors to stay ahead of the game. Once you have established yourself on these sites, the transition into the more well-known search engines will be smooth. You will see that by having a high rank on the local search engines, your site’s overall popularity will improve as well.
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