SEO.com president steps down
Salt Lake City, UTAH – The President of SEO.com steps down to take a new position with Desert Digital Media.
David Bascom, CEO and President of SEO.com announced his resignation on Monday but will continue to be part-owner of the company and act as an advisor.
“I helped build this company to a point where it’s established,” said Bascom. “SEO.com has an amazing team and incredible leadership…I’m confident SEO.com will have even more success in the future.”
Bascom created the company, originally named Web Targeted, in 2003 from his basement. He renamed the company in 2007 with Mike Mann and obtained the SEO.com domain. Since then, it was all uphill.
SEO.com helps clients improve the traffic to their sites by providing highly aggressive SEO strategies, pay per click management and other techniques that improve the success of businesses. Their clients include both small business owners and Fortune 100 companies.
Mann will now become the acting CEO of the company and he has named Nelson James, former vice president of client services, as the president.
The company has received numerous accolades since its creation. It was named one of the top 10 SEO firms in the nation by PromotionWorld and the Number 2 SEO firm by Website Magazine, just to name a few.
“I want to thank Dave for bringing SEO.com to where it is today,” said Mann. “He has done an incredible job. His efforts to date have, and will, perpetually benefit the charities we support, which is extremely important and the main impetus for all of my work. With Nelson, we will carry on the tradition of providing great results for clients, and we will continue to grow.”
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Using a Sitemap to Improve Your SEO Efforts
If you are planning on building a website, whether to advertise a product or service, you should look into search engine optimization as a way to improve your standing online. Search engine optimization, or SEO for short, is a strategy developed in the late 1990s to help a website rank better across various search engines such as Google, Yahoo and Bing. By incorporating certain elements, like proper key words, fresh content, links and formatting your page to be easily navigable, you can improve your chances of outranking your competitors when someone searches for your product or service on the Web.
Once you have all the critical elements for your website set up, what else can you do to improve your SEO efforts? One important strategy being used in the year 2010 is building a sitemap. A sitemap is a type of outline that organizes the content of your website to make it easier for search engines to index your pages. It is a good idea to include some key terms on your sitemap to show search engines the relevance of your pages to a certain topic.
Also, make sure you link your pages together on your sitemap, especially if you have a large and complex website. A good rule to follow is ensuring that your pages are no more than two links apart from each other. Search engines are not perfect, and if you don’t include the proper links, they can get lost in your site and discard it as spam. Ensure that no matter what page you are on, you can easily bounce back to any other page with two clicks or less. Mastering the skill of creating a good sitemap will help search engines find and index your page easier and faster, thus improving your ranking online.
The Importance of Meta Tags in Your SEO Development
While many of us know that the trick to good SEO tactics involves hard work and time, there are many factors we tend to overlook when structuring our websites. If you have your key words and your content squared off, your social media links, your research and your site management, what else could you possibly need? This year, the bar for SEO has reached new heights. As the Internet continues to grow and more companies continue to market themselves online, what else can you do to make your website stand out among the rest? One key factor is having the proper meta tags for your pages.
Meta tags are either HTML or XHTML pieces of data that are not visible to users who view your page, but help search engines index your site. Consider them a form of instruction manual for search engines that help them read the content that is on your page. They are placed in the head section of your page and contain information about your site, describing your content in a way search engines can understand. They consist of key words or short descriptions that are relevant to your site.
Just like using too many key words makes your website look like spam to a search engine, you have to be careful not to overuse the same content in your meta tags. Make sure that the terms you use for your meta tags are relevant to your pages, not just random popular words used to attract attention. Many people make the mistake of using any common term or phrase thinking that it will attract a search engine, but unfortunately, this will have the opposite result. If you are not careful with your meta tags, your site will be either ranked poorly or completely dismissed.
By including meta tags in your pages, you will help your SEO efforts tremendously. Remember, your SEO work is never done. The more pertinent information you have and the more links and descriptions you include, the better your chances of outranking your competitors.
Improve Your SEO Standings by Creating a YouTube Video
We all know that in order to rank high across search engines, your website has to be SEO ready. Once you have the basics like content and graphics covered, what else can you do to improve your page’s ranking? In 2010, there are new trends coming out that will target Search Engine Optimization and will help take your website to the next level. One thing you might not have thought of that will set your website apart from your competitors is putting up a video on YouTube.
While you may not think YouTube is a popular search engine, it outranked Yahoo last year and is currently the second largest search engine in the United States. Wouldn’t you think creating a video on this site will improve your chances of gaining more popularity? What many businesses are doing these days is creating videos using specific key words for their products and services. Pick a popular term and name your video after it. Use the word a number of times in the video as well. But as SEO rules show that an overabundant usage of a key word will make your page seem like spam to a search engine, the same goes for YouTube. Do not over saturate your video or title with one key word. Try to vary it or make multiple videos with different terms to improve your chances of ranking high.
Put a link to your YouTube video on your original site as well so that your visitors can link back to it easily. Make your video creative so that it sets you apart from your competition. Staying innovative is essential in the world of SEO so you always want to ensure that you are coming up with new and different strategies to constantly improve your website.
SEO is Going Local
Although as the years go by, the Internet becomes larger and larger and attracts more users, this year, SEO trends are taking it back to the basics. With the most popular search engines being Google, Yahoo, Bing and so on, people tend to forget about the local sites. Lesser popular sites and search engines that are native to certain areas only tend to be disregarded because their traffic rate is much less than that of the bigger names. However, by ranking high among the local listings, you can improve your overall SEO success rate.
This year, Google especially has been taking elements from local listings and incorporating them in their main search results. If you have a high listing on your local search engines and master your SEO strategies there, you can take that fame and carry it over to the larger and more popularly used sites. Since there are less people and businesses competing on the local sites, it will be much easier and much faster to improve your ranking there.
Make sure that your business can be found on sites like Yellow Pages, Yelp and Citysearch and investigate what those sites look for in particular when they rank pages. Figure out whether they focus more on content or on links and structure your page accordingly. Keep your site updated constantly with new content and make sure you are researching your competitors to stay ahead of the game. Once you have established yourself on these sites, the transition into the more well-known search engines will be smooth. You will see that by having a high rank on the local search engines, your site’s overall popularity will improve as well.