Improve Your SEO Standings by Creating a YouTube Video
We all know that in order to rank high across search engines, your website has to be SEO ready. Once you have the basics like content and graphics covered, what else can you do to improve your page’s ranking? In 2010, there are new trends coming out that will target Search Engine Optimization and will help take your website to the next level. One thing you might not have thought of that will set your website apart from your competitors is putting up a video on YouTube.
While you may not think YouTube is a popular search engine, it outranked Yahoo last year and is currently the second largest search engine in the United States. Wouldn’t you think creating a video on this site will improve your chances of gaining more popularity? What many businesses are doing these days is creating videos using specific key words for their products and services. Pick a popular term and name your video after it. Use the word a number of times in the video as well. But as SEO rules show that an overabundant usage of a key word will make your page seem like spam to a search engine, the same goes for YouTube. Do not over saturate your video or title with one key word. Try to vary it or make multiple videos with different terms to improve your chances of ranking high.
Put a link to your YouTube video on your original site as well so that your visitors can link back to it easily. Make your video creative so that it sets you apart from your competition. Staying innovative is essential in the world of SEO so you always want to ensure that you are coming up with new and different strategies to constantly improve your website.
Stumble Upon
Del.icio.us
Buzz
SEO is Going Local
Although as the years go by, the Internet becomes larger and larger and attracts more users, this year, SEO trends are taking it back to the basics. With the most popular search engines being Google, Yahoo, Bing and so on, people tend to forget about the local sites. Lesser popular sites and search engines that are native to certain areas only tend to be disregarded because their traffic rate is much less than that of the bigger names. However, by ranking high among the local listings, you can improve your overall SEO success rate.
This year, Google especially has been taking elements from local listings and incorporating them in their main search results. If you have a high listing on your local search engines and master your SEO strategies there, you can take that fame and carry it over to the larger and more popularly used sites. Since there are less people and businesses competing on the local sites, it will be much easier and much faster to improve your ranking there.
Make sure that your business can be found on sites like Yellow Pages, Yelp and Citysearch and investigate what those sites look for in particular when they rank pages. Figure out whether they focus more on content or on links and structure your page accordingly. Keep your site updated constantly with new content and make sure you are researching your competitors to stay ahead of the game. Once you have established yourself on these sites, the transition into the more well-known search engines will be smooth. You will see that by having a high rank on the local search engines, your site’s overall popularity will improve as well.