SEO.com president steps down
Salt Lake City, UTAH – The President of SEO.com steps down to take a new position with Desert Digital Media.
David Bascom, CEO and President of SEO.com announced his resignation on Monday but will continue to be part-owner of the company and act as an advisor.
“I helped build this company to a point where it’s established,” said Bascom. “SEO.com has an amazing team and incredible leadership…I’m confident SEO.com will have even more success in the future.”
Bascom created the company, originally named Web Targeted, in 2003 from his basement. He renamed the company in 2007 with Mike Mann and obtained the SEO.com domain. Since then, it was all uphill.
SEO.com helps clients improve the traffic to their sites by providing highly aggressive SEO strategies, pay per click management and other techniques that improve the success of businesses. Their clients include both small business owners and Fortune 100 companies.
Mann will now become the acting CEO of the company and he has named Nelson James, former vice president of client services, as the president.
The company has received numerous accolades since its creation. It was named one of the top 10 SEO firms in the nation by PromotionWorld and the Number 2 SEO firm by Website Magazine, just to name a few.
“I want to thank Dave for bringing SEO.com to where it is today,” said Mann. “He has done an incredible job. His efforts to date have, and will, perpetually benefit the charities we support, which is extremely important and the main impetus for all of my work. With Nelson, we will carry on the tradition of providing great results for clients, and we will continue to grow.”
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Leading SEO company Ephricon Web Marketing makes changes to their staff
CHARLOTTE, North Carolina – Ephricon Web Marketing has hired two new SEO Account Managers to help improve their clients’ SEO tactics and business flow.
Korey Kashmer and David Zimmerman will share the position, both working out of the Charlotte office. Both employees have had previous SEO experience in other internet marketing corporations in the city.
Ephricon Web Marketing is an SEO internet marketing company that operates in Baltimore, Maryland and Charlotte, North Carolina. Ephricon helps clients improve their search engine optimization and e-commerce solutions. The company was created in 2003 and has since become one of the top SEO marketing firms in the Mid-Atlantic United States.
Ephricon targets small and mid-sized companies to help them improve their internet marketing strategies and help them grow through web-based media. Some of the services offered, in addition to search engine optimization, include paid search marketing (PPC), lead generation, reputation management and web design and development.
As co-SEO Account Managers, Kashmer and Zimmerman will manage between 8 to 10 clients, helping them improve their websites and SEO strategies such as keywords, rank and traffic to their individual sites.
Company founder and president Jon Payne will be overseeing all client accounts but Kashmer and Zimmerman will ultimately be responsible to keep track of their client’s sites on a daily basis.
“With our new approach, I get to be involved with every single campaign we manage, yet I’m not the sole set of eyes and ears on any one campaign,” said Payne. “Our new team process will help us to get more done for each client…”I couldn’t be more excited about the future of our SEO agency and the fantastic results our clients will continue to see as a result of these two additions.”
Using a Sitemap to Improve Your SEO Efforts
If you are planning on building a website, whether to advertise a product or service, you should look into search engine optimization as a way to improve your standing online. Search engine optimization, or SEO for short, is a strategy developed in the late 1990s to help a website rank better across various search engines such as Google, Yahoo and Bing. By incorporating certain elements, like proper key words, fresh content, links and formatting your page to be easily navigable, you can improve your chances of outranking your competitors when someone searches for your product or service on the Web.
Once you have all the critical elements for your website set up, what else can you do to improve your SEO efforts? One important strategy being used in the year 2010 is building a sitemap. A sitemap is a type of outline that organizes the content of your website to make it easier for search engines to index your pages. It is a good idea to include some key terms on your sitemap to show search engines the relevance of your pages to a certain topic.
Also, make sure you link your pages together on your sitemap, especially if you have a large and complex website. A good rule to follow is ensuring that your pages are no more than two links apart from each other. Search engines are not perfect, and if you don’t include the proper links, they can get lost in your site and discard it as spam. Ensure that no matter what page you are on, you can easily bounce back to any other page with two clicks or less. Mastering the skill of creating a good sitemap will help search engines find and index your page easier and faster, thus improving your ranking online.